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BUSI 330, Winter 2026, Solo Project

Tapestry Strategy
Recommendation

A 10-week deep dive into Tapestry Inc. — the parent company of Coach and Kate Spade — analyzing financial health, market positioning, and a growth strategy for Gen Z.

Overview

About the Project

This was a solo 10-week strategy analysis for BUSI 330 at SCAD. I analyzed Tapestry Inc. — the accessible luxury holding company behind Coach and Kate Spade — across their financial performance, industry positioning, and growth opportunities. The final recommendation focused on two key strategies: leveraging gaming partnerships (Sims 4) and extending market share with Gen Z through a new professional handbag line.

BUSI 330 Solo Project 5 Forces Analysis STEEP Analysis Financial Analysis Business Model Canvas Strategy Recommendation

Presentation Video

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Full Slide Deck

All 14 Slides

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Project Details

Brooke Wagner — Solo Project
BUSI 330: Business Strategy — Winter 2026
Professor Buelterman — Savannah College of Art and Design